"Get Growing... On Your 'Sales
Buy-Cycle™'"
Selling: The ability to sell.... is it really a skill
some people are born with or is it a process to learn and
apply?
"Runs Like A Well Oiled Machine" is a common
metaphor for an effective and profitable business. This means
that the business has an effective process that generates orders for the
value the business provides, as well as an effective process of providing
that value. This article gives you the framework of your Sales
Buy-Cycle™, 'A Model Of The Selling
Process'.
SALES or $ALE$: To motivate, persuade and influence
people into making mutually beneficial decisions.
Most NLP trainings, sales books and sales trainings focus on the skills
to motivate, persuade and influence people. They may also instruct in
marketing, presentation, proposal and closing strategies, even exact
phrasing to use, for specific industries and specific products.
Businesses also have existing resources, the things already done and said to
generate sales. These are all components to be assembled (and tested)
on the framework of your Sales Buy-Cycle™, to
make it run smoother... and faster... so that you win more often.
The Sales Buy-Cycle™ Makes It
Easy To Manage Sales
Effective selling involves several essential steps that
can easily be done. Use the Sales Buy-Cycle™ as a
checklist, to ensure the appropriate 'next step' is done. Steps that
are not being done, or are not being done well, come into immediate focus for
improvement. The easy to use framework of the Sales Buy-Cycle™,
provides a way for novice salespeople to be effective as they learn and a
way for the 'hot shots' to be consistent superstars!
Below is a simple overview of the Sales Buy-Cycle™
Lead Qualification
|
Prospecting/Marketing
+-->+
| Make Presentation/Proposal
| |
| Close The Sale
| |
| Sales Follow-up
+---+
Sales Buy-Cycle™
0.0 Qualify Potential Prospects
1.0 Marketing / Hot Calls (formerly cold calls)
2.0 Interested Contact. -> 3.0 &/or 5.0
3.0 Send Info. Response? Yes-> 5.0 No-> 4.0
4.0 Follow Up. Response? Yes-> 5.0 No-> 4.0*
5.0 One, several or all, of the following:
5.1 Intelligence? Yes-> 5.2 No-> 6.0
5.2 Presentation? Yes-> 5.3 No-> 6.0
5.3 Proposal? Yes-> 5.4 No-> 6.0
5.4 Order? Yes-> 7.0 No-> 6.0
6.0 Follow Through. Response? Yes-> 5.0 No-> 6.0*
7.0 Order Follow Up. -> 8.0
8.0 Repeat Business Marketing.
-> 4.0
* Do not allow follow ups to become endless loops. Each
follow up ideally provides intelligence about what to do next with the
prospect and when to do it.
-
Keep records on prospect/customer contacts. At
least, categorize them as either IN the cycle or
NOT IN the cycle yet. If they have a scheduled 'Next
Contact Activity' in your calendar, they are IN the cycle. This can
be as simple as a page/card for each client, filed in one of 2 A-Z files
(one for IN & one for NOT IN YET) in a binder/rolodex/computer AND a
calendar.
-
RULE: No one stays in the IN cycle file without a future
contact activity scheduled in the calendar.
-
Many types of businesses find it useful to record the
HISTORY and relevant DETAILS of contact events. This information ensures
continuity even if responsibility for the sales cycle is passed onto someone
else.
Sales is what drives every business. Get your Sales
Buy-Cycle™ going with the resources you have, then
call on the experts that can help improve each step. Now you have a
model of the selling process, a place to use and test the knowledge in sales
books and trainings.
Enjoy,
Steve Boyley.
Master Sales Trainer.
Licensed Trainer of NLP.
Instructor of Hypnotherapy.
NLP Mind Training Webinar Host.
Affordable NLP Training
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